VINTED
When working with Vinted, the project revolved around the concept of Real Life Paradox. This idea aimed to create a format that would simultaneously echo a moment in life, capturing something natural, while expressing an aesthetic that is aspirational and inspirational. The objective was to seamlessly merge these elements with individuals who have a keen interest in the second-hand market, an arena where Vinted is a leader, and the ongoing challenge is to democratize it.