MADIE x KENZO PARFUMS

We created the latest ad with Madie Poullet for Kenzo Parfums. For this project, we decided to travel to Madie's home town of Grasse to recall the scents of the flowers she grew up with and which are used in Kenzo's latest fragrance : Mimosa.

We wanted to create a world full of memories, a nostalgia for childhood brought to life through fragrance. As we explored Grasse, we immersed ourselves in Madie's memories and captured the scents that evoke her past.

Every element of this campaign has been designed to take you on a sensory journey. The result is an immersive experience that becomes a veritable ode to memory and emotion.